Corporate Responsibility
Underlying our commitment to corporate responsibility is our pledge to uphold the highest standard of ethics and citizenship. Our core values are embedded throughout the organisation and this is reflected in our policies and processes on corporate responsibility.
Our sustainability strategy and approach is reliant on constantly engaging our stakeholders which in turn drives new benchmarks of excellence. Over the years, our sustainability commitment has enabled us to deliver superior shareholder returns, build a diverse workforce, excel in customer service and contribute to the community.
A key element in our sustainability strategy was the establishment of the Maybank Foundation in 2010. The Maybank Foundation's philosophy is to engage with communities and assist them in developing sustainable solutions to issues they are facing. Our commitment to serve our communities is demonstrated by our wide range of corporate responsibility initiatives and volunteerism efforts, both large and small, all across the region. This philosophy is not new. It is steeped in our history, and it is the way we have always done business.
Corporate Responsibility Reporting
This is the third year that we are publishing a standalone Sustainability Report. Reporting enables us to share information about our sustainability comitments and our progress towards meeting those comitments. It also helps us understand our social, environmental and comunity footprint. We are then able to examine our impacts and take measures to address them as well as to drive innovation.RM22.7 Million
- Approved Through Maybank Foundation For CR Programmes
- More Than 178,000 Total Volunteer Hours
- More Than 21,000 Volunteers
Community
Education
A major focus of our community initiatives is in education. While elevating the standard of education in rural schools, we provide scholarships to deserving Malaysians and offer them jobs within the Group upon graduation. In addition, Maybank provides financial aid to numerous homes and organisations for the underprivileged.
Maybank Foundation Scholarship Programme
We believe that no child should be deprived of a quality education simply because of financial limitations. Every individual should be given the chance to realise his/her full potential. Maybank has been awarding scholarships to deserving students since 1972. Our scholars are given the opportunity to further their studies in local universities as well as in selected overseas institutes.
During the year, the Maybank Foundation expanded its local and overseas scholarship programme to include sponsorship at pre-university levels. Forty one students benefited in 2012.
Not only do we provide full scholarships, we also provide more learning and development programmes via internships within Maybank and a Mentorship Programme to nurture talents' professional and personal development. This creates a holistic approach to ensuring that intelligent individuals are able to fulfil their potential.
Promote Educational Excellence in Rural Schools (PEERS)
Maybank Foundation has been supporting the PINTAR Foundation through the adoption of Sekolah Menengah Kebangsaan (SMK) Sungai Ara and Sekolah Kebangsaan (SK) Sungai Duri in 2007. Both schools are located in Pulau Pinang. Since then, our adoption programme has expanded, and currently Maybank Foundation has 14 schools under its official school adoption programme, PEERS.
As part of our educational initiatives, the PEERS programme focuses on helping improve students' academic performance, increasing parental involvement, and enhancing the surrounding learning environment in rural and underserved schools.
We realise that a nurturing environment is important not only for intellectual development but for self-development as well. Our aim is to improve student welfare and motivate students to see education and extra-curricular activities as ways of improving their circumstances.
Our involvement is not limited to providing financial aid. We aim to provide these students with the best possible foundation for their future. Our three main objectives are to provide teachers and students with Information, Communications and Technology (ICT) skills, to significantly improve English proficiency levels amongst rural students and to create an enabling yet competitive environment that celebrates academic achievement by providing a rewards system for academic excellence.
In three years time, we expect that our adopted schools will experience an improvement in overall UPSR passing rate, in the schools' teaching methodology of English and also in students' attendance rate. Our main objective is to encourage sustainability through local capacity building in teacher training and sustaining professional development by empowering programme participants with the resources and opportunities for continuous improvement in their areas of expertise.
Maybank Foundation Financial Literacy Programme
We continue to advocate financial literacy programmes that help prepare young Malaysians for the financial challenges that await them.
In order to propel Malaysia's economic development, we need first to equip our youth with responsible personal financial habits. With the help of our project partner Money Tree (M) Sdn Bhd, our adopted schools have been exposed to a number of financial education workshops which have been endorsed by the Malaysian Ministry of Education.
For 2013, Maybank Foundation aims to push learning boundaries further by introducing an educational television animated series called CashVille Kidz.The show will teach young schoolchildren good spending habits and financial management skills.
BII-Maybank Scholarship Programme
Launched in November 2012, the BII-Maybank Scholarship Programme aims to provide higher education opportunities to deserving students from underprivileged families in 33 Indonesian provinces. Selected students are given the chance to study in selected top universities in Indonesia, Malaysia and Singapore which includes Universitas Indonesia, Universitas Gadjah Mada, Universiti Malaya, Universiti Kebangsaan Malaysia, National University of Singapore and Nanyang Technological University.
The total fund for this scholarship is approximately Rp10 billion which covers students' tuition fees, living costs (accommodation and transportation), laptop, books, internet and health insurance. BII has been granting scholarships to deserving young individuals since 2008, through which more than 170 students have benefited. BII's commitment to supporting the educational development of Indonesia's young generation is due to the shared belief that higher education is key to self-development and community empowerment.
Community Empowerment
Community Leadership Programme in Singapore
Under the collaborative effort of Maybank Singapore, the Heartware Network and the Ministry of Education of Singapore, this programme reached out to secondary students who are academically-challenged in neighbourhood schools.
The objective of the initiative was to help students who were less academically-inclined perform better in their studies. What made it different from other educational programmes was that the project organisers managed to get youth volunteers who showed much determination and commitment to helping the programme's young participants.
Volunteers spent approximately two hours a week organising free tuition classes for students, helping them with their studies, increasing their self-confidence and motivation levels. Not only did they provide students with academic assistance, they were also inadvertently given the role of mentors to these children by providing much needed moral support and encouragement.
The initiative has benefited around 100 underprivileged students in 2012. For 2013, students have already started enrolling themselves in the tuition programme.
Maybank Family Fund
Under this umbrella, Maybank Singapore has initiated four programmes to benefit the Singapore community.
The Maybank Get-to-School Transport Grant is aimed at alleviating the financial burden of low-income families. Schools have reported a number of students skipping schools as a result of their families not being able to cope with transportation costs. Sixty five students were awarded this grant in 2012, allowing them to attend school without the worry of straining their families' financials.
Maybank Singapore recognises that low-income families tend to have very little savings due to their limited income and lack of financial management. Through the C.A.S.H. Up Programme, the savings of selected families will be matched to help accelerate their financial reserves and encourage them to develop their savings habit. Participants are also required to attend a nine-month money management course to help increase their financial literacy.
The Breadwinners Protection Scheme targets the issue of many breadwinners of underprivileged families lacking adequate insurance coverage but who are more than likely to be engaged in manual or high-risk occupations. The initiative provides free personal accident insurance for up to five years for underprivileged working residents.
The Let's SWITCH! with Maybank project is another one of Maybank Singapore's CR initiatives that focuses on the issue of environment conservation. The programme provides free energy efficient light bulbs to low-income households which will enable them to reduce their energy consumption and help lower their utility bills. Within nine months, the programme reached out to 2,505 households. The target set is 4,000 households by the end of 2014.
BII Berbagi: Women Empowerment through Microfinancing
In conjunction with its 53rd anniversary, PT Bank Internasional Indonesia TBK (BII) initiated the BII Berbagi programme which aims to empower underprivileged women by providing microfinancing services.
With the support of Maybank Foundation, BII offered revolving funds of Rp1 billion to Yayasan Mitra Dhuafa (Yamida) whereby Yamida, through Koperasi Mitra Dhuafa (Komida) will extend financial assistance to 1,250 women in three targeted areas: Jonggol (West Java), Sragen (Central Java) and Kulon Progo (Yogyakarta). These women are encouraged to develop micro-businesses such as handicraft production, agriculture and traditional medicines. KOMIDA also provides weekly lessons on financial monitoring, savings and loan management to beneficiaries. The programme is structured in such a way that each beneficiary is required to attend five days of training before being eligible to receive the funds.
As of December 2012, BII through KOMIDA had disbursed funds to 742 women. In three years time, the number of programme beneficiaries is expected to reach 2,000 women.
Arts and Culture
Children's Music Theatre "Bites of Delights"
Held from 15-23 November 2012 at the Temple of Fine Arts, Brickfields, Kuala Lumpur, the performance was supported by UNICEF to mark Universal Children's Day. Combining storytelling, dancing, acting and live gamelan music played by the children themselves, the musical theatre gave urban kids a chance to immerse themselves in an art form that is part of Malaysia's heritage on top of enhancing their confidence and performance skills.
Maybank Foundation supported the programme because of its extensive reach. Besides nurturing the acting and musical talents of young individuals, the initiative aimed to repopularise the Malaysian gamelan by introducing its contemporary genre whilst also encouraging national unity through mutual appreciation of the country's diverse cultures.
Employee Volunteerism
Cahaya Kasih Challenge
For the past few years, Cahaya Kasih has been the Maybank Group's banner for employee volunteerism. It is a channel that allows employees to engage directly with the community through regional offices, sectors and overseas operations where the Group has a presence. In 2012, we decided to take employee volunteerism to a different level by challenging Maybankers to come up with an original and creative initiative that would make a positive difference in the lives of their chosen community.
Over 200 project proposals were received. Each proposal was then given an initial grant to kick-start their project. The Top 20 Projects were granted an additional allocation of RM20,000.
At the end of the challenge, each project was judged on its output and impact. The initiatives had to demonstrate results, sustainability and impact as a long-term project, lasting throughout the year as our emphasis is on sustainable initiatives. The best implemented programmes in each category were then given monetary awards to enable further project development.
The winner for the Best Overall CR Programme for the Cahaya Kasih Challenge 2012 was the Maybank Child Sponsorship: A Way Out of the Dump! By Maybank (Cambodia) Plc. As a response to the issue of poverty that affects approximately 30% of Cambodia's population, the initiative rescued 20 children from dumpsites around Phnom Penh who had to rummage through mountains of trash to help their families make ends meet. These children were ensured proper education as well as access to nutrition and basic healthcare, with the main objective being to end the vicious cycle of poverty that traps so many in the same situation.
Sports
Sports programmes have a unique ability to develop talent and boost competitiveness. Besides promoting a healthy and positive lifestyle, sports can also promote and strengthen national unity.
Maybank Malaysia Open Badminton
In Maybank, we organise training clinics and tournaments for the development of young badminton players in collaboration with the Badminton Association of Malaysia (BAM). These events allow national players the chance to share their expertise and inspire the younger generation, ultimately elevating our country's status in the sporting arena.
In an effort to marry our sports and healthcare causes, in 2012 the Maybank Foundation held a fundraising event during the Maybank Malaysia Open (MMO) Badminton Championship. The aim was to raise funds for Selayang Hospital's Liver Transplant Centre, the only centre in Malaysia that provides subsidised medical cost for transplant patients. Maybank has been supporting the Centre since its inception in 2002.
The Foundation organised a ‘Fastest Smash' game which challenged participants to test their badminton smashing skills to win attractive prizes. All they needed to play was a minimum participation fee. Through this simple yet creative initiative, we managed to raise a modest amount for the Liver Transplant Centre, to be used for the purchase of reliable and safe transportation for organ procurement.
Maybank Malaysian Open Golf
During the Maybank Malaysian Open (MMO) Golf tournament 2012, Maybank Foundation organised various fundraising activities. We are committed to helping nurture and empower emerging golf talents. Malaysian golfers such as Danny Chia and Mohd Shaaban Hussin were sponsored as Maybank golf ambassadors.
Maybank boosted its involvement in junior golf development in 2012 with the launch of the Maybank Junior Golf - Champions Academy (6-12 years). Under this initiative, Maybank will bring golf to schools and provide opportunities for students to be tested and trained, utilising a detailed training methodology incorporating fundamental golf skills training and physical development through golf oriented exercises.
Maybank is committed to helping develop world-class golfing talents for Malaysia with its participation through other golf programs such as the Maybank Junior Golf - National Camp (12-16 years). Maybank's involvement with the Maybank Junior Golf - National Camp started in November 2006 and its success over the years has allowed the programme to run annually ever since.
BII Bali Marathon
The BII Maybank Bali Marathon was the first international standard marathon to be organised in Indonesia in more than two decades. Organised by PT Bank Internasional Indonesia Tbk (BII), the full marathon race drew over 2,000 participants, including 186 Malaysians.
Set in Bali, the marathon saw runners from 42 countries join the race. Amateurs and elite runners were treated to beautiful scenery and a rich cultural experience as they ran past crowds who performed Balinese dances and played traditional music.
At certain checkpoints, participants were also given the opportunity to make monetary contributions to support another BII CSR initiative, the Yayasan Bumi Sehat (YBS) in Gianyar- Bali. Founded by Robin Lim, this foundation focuses on providing medical services to local communities, especially expecting mothers and infants. Total donations collected from the marathon amounted to Rp 200 million which were then presented to YBS for the construction of a new clinic.
Besides its healthcare services, YBS also runs its own organic garden, recycling activities and youth centre which offers free English and computer courses for underprivileged children.
Health
Liver Transplant Centre, Selayang Hospital
Established in 2002, the Liver Transplant Centre in Selayang Hospital provides affordable liver transplants, thus allowing better healthcare access to those unable to afford the fees charged by the private hospitals in Malaysia and abroad. In 2002, we entered into a unique partnership with the Hospital to support the establishment and running of its liver transplant centre via a contribution of RM5 million. Since then, subsequent contributions have been made. In 2010, Maybank donated RM50,000 to the Centre under the (then) Tabung Kebajikan Kumpulan Maybank (TKKM) for the purchase of medical equipment.
As a show of continuing support, in 2012 the Maybank Foundation pledged RM150,000 to the Centre during the MMO Badminton and Golf, with a further RM12,000 being raised by the public. This fund will be used for the purchase and maintenance of a vehicle for organ procurement within Malaysia.
To date, the Centre has carried out 53 transplants. It is estimated that about six to ten patients undergo liver transplants at the Centre annually. With the support of Maybank Foundation, the number is expected to increase to 15 patients a year.
Over the years, Maybank has been actively involved in supporting public healthcare development, echoing our commitment to humanising financial services. Our aim is to help communities gain access to medical services and increase their overall quality of lifestyle.
Environment
It is becoming increasingly urgent for the financial services industry to play a role in addressing the looming climate and resources crunch and the transition to a low carbon economy. We have studied our carbon impact closely and have committed to abiding by the Green Building Index (GBI) standards and guidelines at Menara Maybank.
Our carbon commitments are reflected in our participation in the Carbon Disclosure Project (CDP). CDP is the Global Standard for measurement and reporting of climate change information. CDP scorings indicate the level of a company's climate change mitigation efforts and provide investors with an analysis of an organisation's carbon management, risks, opportunities and emissions. In 2012, Maybank received a total score of 58, an improvement on the previous score of 37 in 2011.
Maybank Kuala Lumpur Eco Film Festival
The Kuala Lumpur Eco Film Festival is the only green film festival in Malaysia. 2012 was the first year Maybank supported the initiative, which was held at the Experimental Theatre, Universiti Malaya on 12-14 October.
Centering on the promotion of sustainable living, festival activities included a showcase of local and international award-winning eco films, exhibitions, adults' and children's workshops and a number of exciting forums.
The year saw the addition of a musical element to the festival: the Green Vibes Stage which featured special performances by talented local Malaysian artists. The festival is an annual event that is perfect for the whole family.
Children from our Cahaya Kasih Challenge beneficiaries were invited to attend and participate in the workshops, and our own Maybank employees volunteered to help man the Maybank booth and organise the children's visits. Maybankers were encouraged to bring along their children to the festival to instil in them an awareness of the importance of preserving our environment.
Given the festival's potential to reach wider audiences, we hope to continue supporting this unique programme.
Tiger Conservation in Malaysia
Since 2010, Maybank has been collaborating with the Malaysian Conservation Alliance for Tigers (MyCAT) to raise public awareness and support for tiger conservation efforts via a RM1.0 million grant. The objective of this initial funding was to support MyCAT's efforts to help maintain and enhance the wildlife corridor for tigers and other animals. In October 2012, the Maybank Foundation provided MyCAT with an additional grant of RM200,000 to continue its social outreach and awareness programmes for another year. The outreach programmes are mainly held for communities living nearby the three priority tiger conservation areas: the Belum-Temengor Complex, Taman Negara and the Endau-Rompin Complex.
Maybank employees have also joined MyCAT volunteers in helping to create awareness among schoolchildren and the public, in particular at SK Gua Musang and at the Gua Musang night market. In addition, community outreach programmes have been held at night markets in Pengkalan Hulu and Gerik, organised by TRAFFIC Southeast Asia. Through discussions, photos and poster exhibitions, many members of the public have been enlightened about the dangers of poaching which is one of the main reasons for the rapid decrease in the tiger population.
Workplace
Sustainability is very much about people. This is why we have aligned our Human Capital functions closely with our corporate responsibility goals, and nurture an inclusive workplace at all levels. If our employees are enthusiastic and connected at the workplace, it translates into a positive work environment.
Employee Engagement
Employees thrive in an ethical, diverse and healthy environment. We have multi level engagement platforms to cater to our diverse employees. Communication and outreach channels foster an inclusive workplace, providing avenues for feedback and supporting employees. Through initiatives like the President's Innovative Awards, Trailblazer programme, and dialogues with leadership, we have encouraged bottom-up innovation and ideas, particularly for service-related changes.
Leadership and Talent
We take the role of developing the skills and talent of employees seriously. Skilled employees become a talent pool that serve the organisation and also contribute to the economy of all the countries where we operate. Our multi level talent review platform has accelerated talent development and allowed for cross border movement among employees. We also work to ensure successful leadership transitions to develop the next generation of leaders.
Learning and Development
Please see Group Human Capital, page 142, for details.
Safety, Health and Wellbeing
We have a well developed framework for health, safety and wellbeing. The majority of Maybankers work in low risk environments and are not exposed to significant occupational health and safety hazards. Helping our staff understand and embark on a healthier lifestyle is one of our key priorities for employee wellness. We also encourage a work-life balance. While we do not have a written policy on flexible hours, it is allowed on a case by case basis.
Marketplace
Improving access to banking and encouraging financial inclusion are key elements of stewardship in the marketplace. Our aim is to provide fair, safe and affordable products and services. It is important that we are seen as accountable, transparent and a positive force in the economic growth of the countries in which we operate.
We continue to drive financial inclusion and work with governments to enhance access to basic banking services and affordable credit. We have the most extensive financial services network in Malaysia, with 401 branches and mobile banking services in remote areas. In 18 rural areas, we are the only bank. There are 16 disabled-friendly branches in Malaysia, and all 55 Maybank Philippines branches are wheelchair-accessible.
Apart from this, we have various housing loan schemes for low and middle-income earners, including a sustainable assistance programme for those living below the poverty line and those who are deemed to have a higher need for financial assistance. Maybank's "My First Home Scheme", backed by Cagamas, caters specifically to first-time home owners.
Responsible Lending
Banking is an industry with relatively light direct impacts, but we can be exposed to significant impacts through the companies we finance. We recognise that our actions and those of our clients present a number of Environmental, Social and Governance (ESG) risks. Given these potential risks, we continually asses our lending in relation to sensitive sectors, and apply the appropriate lending appetite and review processes.
Supporting the Green Economy
We participated in the Dow Jones Sustainability Index (DJSI) in 2012. DJSI is the first and one of the most widely used global indexes tracking the financial performance of leading sustainability-driven companies. The assessment is based on three main components: Economic, Environmental and Social. In 2012, the 40 largest companies by market value listed on Bursa Malaysia were invited to participate. It was the first time Maybank did so. Maybank received a total score of 60 out of 100 and was the only participating bank in Malaysia. In line with the Government's Green Technology Financing Scheme, we also promote green technology investments for business operations and processes.
Sustainable Sourcing
In 2012, we established a strategic sourcing process to promote better access to high quality products and services, allowing for more sustainable procurement practices. Moving forward, we aim to carry out vendor performance assessments on our key vendors for sustainability assessments and feedback.
For more information, please refer to our Sustainability Report 2012 or visit www.maybankfoundation.com
